OREL SOCIAL
Orel Social is an independent social media manager who provides full digital marketing support for small and medium-sized businesses. She focuses on creating authentic, engaging content that reflects the personality of each business. Through strategy, content creation, copywriting, and ongoing social media management, she helps brands build a strong online presence and attract real clients.
Web Design
UI/UX Design
OREL SOCIAL
Orel Social is an independent social media manager who provides full digital marketing support for small and medium-sized businesses. She focuses on creating authentic, engaging content that reflects the personality of each business.
Web Design
UX/UI Design
Through strategy, content creation, copywriting, and ongoing social media management, she helps brands build a strong online presence and attract real clients.
The goal of the website was to position Orel at the center of the brand, not just as a social media manager, but as a partner who guides, supports, and grows with her clients.
The design needed to communicate trust, personal involvement, and a sense of working together, while still remaining clean, professional, and visually inviting.
PROJECT GOAL
TARGET AUDIENCE
The website is aimed at small business owners in beauty, lifestyle, and local service fields who want to grow online with personal guidance rather than a corporate agency approach.
The goal of the website was to position Orel at the center of the brand, not just as a social media manager, but as a partner who guides, supports, and grows with her clients.
The design needed to communicate trust, personal involvement, and a sense of working together, while still remaining clean, professional, and visually inviting.
PROJECT GOAL
TARGET AUDIENCE
The website is aimed at small business owners in beauty, lifestyle, and local service fields who want to grow online with personal guidance rather than a corporate agency approach.
BRIGHT PURPLE
#A44BF1
DARK PURPLE
#39155F
I chose a digital and modern color palette based on deep purple tones, balanced with white and black to create clarity and contrast.
The rounded visual elements keep the experience warm and approachable, while strong typography and structured layouts reinforce confidence and professionalism.Photos of Orel are placed intentionally throughout the design to highlight the personal, human connection behind the service, because ultimately, she is the brand.
VISUAL LANGUAGE
BLACK
#0A0A0A
WHITE
#FCFAFA
DARK PURPLE
#39155F
BLACK
#0A0A0A
WHITE
#FCFAFA
BRIGHT PURPLE
#A44BF1
BRIGHT PURPLE
#A44BF1
DARK PURPLE
#39155F
I chose a digital and modern color palette based on deep purple tones, balanced with white and black to create clarity and contrast.
The rounded visual elements keep the experience warm and approachable, while strong typography and structured layouts reinforce confidence and professionalism.
VISUAL LANGUAGE
BLACK
#0A0A0A
WHITE
#FCFAFA
Photos of Orel are placed intentionally throughout the design to highlight the personal, human connection behind the service, because ultimately, she is the brand.
WIREFRAME VS DESIGN
Drag the slider to compare the design.
HERO SECTION
UX
UI
HERO SECTION
UX
UI
SERVICES SECTION
UX
UI
PACKAGES SECTION
UX
UI
SERVICES SECTION
UX
UI
SERVICES SECTION
UX
UI
HERO SECTION
UX
UI
SERVICES SECTION
UX
UI
SERVICES SECTION
UX
UI
PACKAGES SECTION
UX
UI
PACKAGES SECTION
UX
UI
SERVICES OVERVIEW
The services grid gives a quick, clear overview of what Orel offers.
When selecting a service, the user moves to a dedicated page that expands the information, shows how the service works, and ends with a direct call-to-action to contact Orel.
Showcase HIGHLIGHTS
The portfolio is presented in an Instagram highlight format, where each highlight opens into a focused gallery.
This layout makes the work easy to explore while reflecting Orel’s visual style and the way her clients actually experience her content online.
CONTENT DAY
This section showcases a real content day, simple, relaxed, and natural.
The gallery lets viewers see how Orel works with clients in a comfortable and supportive atmosphere.
FULL WEBSITE VIEW
