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OREL SOCIAL

Orel Social is an independent social media manager who provides full digital marketing support for small and medium-sized businesses. She focuses on creating authentic, engaging content that reflects the personality of each business. Through strategy, content creation, copywriting, and ongoing social media management, she helps brands build a strong online presence and attract real clients.

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Web Design

UI/UX Design

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OREL SOCIAL

Orel Social is an independent social media manager who provides full digital marketing support for small and medium-sized businesses. She focuses on creating authentic, engaging content that reflects the personality of each business.

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Web Design

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UX/UI Design

Through strategy, content creation, copywriting, and ongoing social media management, she helps brands build a strong online presence and attract real clients.

The goal of the website was to position Orel at the center of the brand, not just as a social media manager, but as a partner who guides, supports, and grows with her clients.

The design needed to communicate trust, personal involvement, and a sense of working together, while still remaining clean, professional, and visually inviting.

PROJECT GOAL

TARGET AUDIENCE

The website is aimed at small business owners in beauty, lifestyle, and local service fields who want to grow online with personal guidance rather than a corporate agency approach.

The goal of the website was to position Orel at the center of the brand, not just as a social media manager, but as a partner who guides, supports, and grows with her clients.

The design needed to communicate trust, personal involvement, and a sense of working together, while still remaining clean, professional, and visually inviting.

PROJECT GOAL

TARGET AUDIENCE

The website is aimed at small business owners in beauty, lifestyle, and local service fields who want to grow online with personal guidance rather than a corporate agency approach.

BRIGHT PURPLE

#A44BF1

DARK PURPLE

#39155F

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I chose a digital and modern color palette based on deep purple tones, balanced with white and black to create clarity and contrast.

The rounded visual elements keep the experience warm and approachable, while strong typography and structured layouts reinforce confidence and professionalism.Photos of Orel are placed intentionally throughout the design to highlight the personal, human connection behind the service, because ultimately, she is the brand.

VISUAL LANGUAGE

BLACK

#0A0A0A

WHITE

#FCFAFA

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DARK PURPLE

#39155F

BLACK

#0A0A0A

WHITE

#FCFAFA

BRIGHT PURPLE

#A44BF1

BRIGHT PURPLE

#A44BF1

DARK PURPLE

#39155F

9.png

I chose a digital and modern color palette based on deep purple tones, balanced with white and black to create clarity and contrast.

The rounded visual elements keep the experience warm and approachable, while strong typography and structured layouts reinforce confidence and professionalism.

VISUAL LANGUAGE

BLACK

#0A0A0A

WHITE

#FCFAFA

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Photos of Orel are placed intentionally throughout the design to highlight the personal, human connection behind the service, because ultimately, she is the brand.

WIREFRAME VS DESIGN

Drag the slider to compare the design.

HERO SECTION

UX

UI

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HERO SECTION

UX

UI

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SERVICES SECTION

UX

UI

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PACKAGES SECTION

UX

UI

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SERVICES SECTION

UX

UI

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SERVICES SECTION

UX

UI

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HERO SECTION

UX

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UI

SERVICES SECTION

UX

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UI

SERVICES SECTION

UX

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UI

PACKAGES SECTION

UX

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UI

PACKAGES SECTION

UX

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UI

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SERVICES OVERVIEW

The services grid gives a quick, clear overview of what Orel offers.

When selecting a service, the user moves to a dedicated page that expands the information, shows how the service works, and ends with a direct call-to-action to contact Orel.

Showcase HIGHLIGHTS

The portfolio is presented in an Instagram highlight format, where each highlight opens into a focused gallery.

This layout makes the work easy to explore while reflecting Orel’s visual style and the way her clients actually experience her content online.

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CONTENT DAY

This section showcases a real content day, simple, relaxed, and natural.

The gallery lets viewers see how Orel works with clients in a comfortable and supportive atmosphere.

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FULL WEBSITE VIEW

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